March 23rd and 24th
Booth # 300
Renaissance Hollywood Hotel
Hollywood, CA
www.mediapost.com

"The Digital Economy: It’s Still Growing!" Sure, history says that advertising rises and falls with the economy, but most forecasters think online advertising will continue to grow in 2009. At the very least, the consensus is that the sector won’t be affected as much as it was during the last economic downturn, which was rather caused by young, profitless Internet companies and their sky-high valuations. But something’s different this time. Companies like Google and the scores of other ad networks out there have brought new accountability to online advertising, such that many corporations are starting to regard Web spending as a cost of new sales.