Wyndstorm Web Marketing Campaign Drives Subscription Success, Website Stickiness for Moogis.com
Social media marketing program attracts 44,000 visits and sells 1,100 subscriptions within first 27 days of launch
NEW YORK CITY - March 10, 2009 -Wyndstorm Corporation(OTC:BB/WYND),
a leading provider of end-to-end social media technologies and
marketing services, today at Engage! Expo revealed record results for a
six-week social media marketing campaign it conducted for the launch of
Moogis.com, a live jam-band Web site Wyndstorm developed in conjunction
with Net Music Communities. The campaign, a blend of social media
marketing and pay-per-click advertising, generated more than 1,000
subscriptions within its first 27 days of operation, significantly
exceeding expectations.
Inspired by the Allman Brothers Band, Moogis.com is a Web-based
distribution platform for streaming video of live or archived concerts
by independent jam-bands and offers social networking features so fans
can meet and engage with other friends, just as they would at live
concerts. The site first launched on January 19, 2009, to promote the
Allman Brothers Band?s historic 40th anniversary concert series at
New York City?s Beacon Theatre
beginning March 9, 2009. To generate concert buzz, as well as promote
Moogis.com subscriptions priced at $125.00, Wyndstorm constructed an
integrated, custom online marketing plan using SocialStorm?,
Wyndstorm?s social media marketing integrated campaign methods.
Using SocialStorm, Wyndstorm promoted the Moogis.com brand in online
social places where its target audience of jam-band musicians and fans
spend significant time. Wyndstorm coordinated social marketing
programming on Facebook, YouTube, MySpace, Twitter, Bebo and Flickr, as
well as 40 additional online channels and social bookmarking sites. The
Twitter marketing component alone drove thousands of visitors to
Moogis.com within a three-week period by successfully targeting 50
select followers in the music, entertainment and public relations
space.
?Moogis.com was a big success for all our fans on the opening of the Beacon Concerts last night in
New York City,?said Butch Trucks,
founding member and drummer of the Allman Brothers Band. ?Fans at the
show were twittering and chatting with fans watching from home. This
program was a big success, in no small part to Wyndstorm?s results.?
Wyndstorm also implemented a two-week pay-per-click advertising
program that attracted quality site traffic and reflected above
industry averages, such as 6.18 page-views per visit versus two or
three; or holding times of 5.5 minutes, compared to one to two
minutes. More than 31.9 percent of all visitors browsed six pages and
more than 6.7 percent of visitors visited more than 20 pages. Also
important, more than 25 percent of site visitors returned to the site
between six and 19 times, compared to the industry average of roughly
2.5 percent.
?We knew it would be challenging to reach our goal of 1000
subscriptions in such a short period of time,? said Jonathan Blank,
Partner, Net Music Communities. ?Wyndstorm?s unique marketing platform
enabled us to exceed these goals through a blend of social media
marketing and advertising. They placed Moogis.com in front of the right
audiences, enabling us to attract 44,000 Web site visitors and sell
1,100 subscriptions in just 27 days.?
?With traditional internet advertising no longer performing well and
engagement-based Web advertising becoming the norm, it?s imperative for
companies to conduct a coordinated social media marketing program
across multiple media venues,? said Marian Sabety, president and CEO of
Wyndstorm. ?Moogis.com is proof that the right blend of social media,
advertising and engaging content can significantly increase visibility
among a specific target audience and positively impact sales goals.?
Wyndstorm will be conducting demonstrations of the Moogis.com platform at Engage! Expo,
New York City
Javitz
Center, March 10-11, 2009, at booth number 24. For more information on Wyndstorm and its products, please visit: www.wyndstorm.com.
About WyndstormCorporation
Wyndstorm Corporation is the ideas-to-revenues company, providing
end-to-end social media technology and social media marketing services
for interactive entertainment, advergaming, and social network-based
marketing. Wyndstorm designs, builds and hosts social media
applications that include multi-user gaming, online entertainment, and
commercial branding and awareness Web properties. Wyndstorm?s pre-built
and custom application platform enables the firm to develop
feature-rich social media web sites with greater ease,providing
marketers the opportunity to integrate custom social media solutions
into their current marketing programs quickly and effectively.
About Moogis.com
Moogis.com is the gathering place for music lovers,offering
subscribers streaming video access to entire live concerts, both in
real time and on-demand from its archives, as well as a social website
where subscribers can create profiles, join discussion groups and hang
out with like-minded fans to share the communal experience that music
inspires. Moogis.com was founded in 2008 by Net Music Communities.
About Net Music Communities
Net Music Communities is a recently-formed media company that seeks to
profitably distribute niche genre live and recorded music and musical
performances to commercial establishments and individuals. Initial
efforts will be focused on the distinctive ?jam band? music genre,
personified by legendary rock/blues bands such as the Allman Brothers
Band, The Grateful Dead, Phish and the Dave Matthews Band. Net Music
will deliver recorded performances by national and regional jam bands
to clubs and bars across the country, as well as create asocial
community website specifically oriented to the large pool of dedicated
jam-band music fans.
Safe
Harbor Statement
The information contained in this press release contains
"forward-looking statements," within the meaning of the Private
Securities Litigation Reform Act of 1995, Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. A forward-looking statement is one which is based
on current expectations of future events or conditions and does not
relate to historical or current facts.These statements include various
estimates, forecasts, projections of Wyndstorm's future performance,
statements of Wyndstorm's plans and objectives,and other similar
statements. Forward-looking statements include phrases such as
"expects," "anticipates," "intends,""plans," "believes,"
"predicts,""estimates," "assumes," "projects,""may," "will," "will be,"
"should," or similar expressions. Although Wyndstorm believes that its
current expectations are based on reasonable assumptions, it cannot
assure that the expectations contained in such forward-looking
statements will be achieved. Forward-looking statements involve risks,
uncertainties, and assumptions which could cause actual results to
differ materially from those contained in such statements.Investors
should not place undue reliance on the forward-looking statements
contained in this press release, as they speak only as of the date of
this press release, and Wyndstorm expressly disclaims any obligation or
undertaking to publicly release any updates or revisions to any
forward-looking statements contained herein.
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