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Wyndstorm has a diverse team of social media creative and technology practitioners that tailor marketing plans for clients. We use collaborative techniques in partnering with our clients to ensure our Marketing Plans are targeted and comprehensive. Our methodology includes assessing our client’s brand, SocialGraph, competition, market & economic drivers, pricing sensitivity, communications, and adoption trends, and planned targets so that we can compile a strategy that maps to our client’s business objectives. In particular our marketing plans include forecasted uptake rates for community membership, a service, a product, or subscriptions. We use competitive and comparable analysis, as well as statistical sampling of conversion rates based on impression rates, page-views, calls-to-action, hand-eye movements, and holding times, to name a few. We fine-tune our analysis with split testing for continual performance monitoring and optimization.
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