Allman Brothers Band Case Study

Online Simul-Social-Streaming

MYOUTERSPACE LogoHow to take a concert hall experience to the internet.

Objective
The Allman Brothers Band’s “Beacon Run” concert series in New York City (March, 2009) was a 40th anniversary celebration of this annual month-long concert series, with surprise guest appearances by The Grateful Dead, Eric Clapton, and others. The Allman Brothers wanted to offer online concert entertainment that would not be advertising-based, so that fans would not be bombarded and disturbed, and could enjoy and share the concert experience as if they were there. The objective was to draw enough subscribers to cover the costs of launching and distributing this online program.

Outcome
The Wyndstorm social media solution delivered a production system within four weeks, during which marketing for subscriptionswas conducted. Viewers were able to chat and post during the live event, as well as to enjoy chatting with band members and watching exclusive video footage of archived concerts and interviews with band members and guest performers.

As a result of the online promotions campaign conducted by Wyndstorm, the financial results of the campaign exceeded expectations, and the program was such a success that fans have driven the extension of the subscription beyond 2009.

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