Muve was founded in 2007 to design, develop and deliver new tools and technology for obesity and weight management in cooperation with Mayo Clinic. Muve's goal is to reverse the obesity epidemic in the United States and globally. Muve's mission is to deliver scalable, broadly available activity based weight management solutions. Muve provides the tools, technology and coaching services to help individuals lose weight

To enable Muve to promote via the web effectively, Wyndstorm is building and managing online engagement programs that will attract and retain subscribers to the Muve wellness program. Various interactive features, including games, rewards, contests, buddy-support, alerts, support/sharing groups, and multi-media information exchange enable a refreshing and engaging experience for subscribers. Wyndstorm's design will accommodate corporations which adopt the Muve program to tailor the Muve interactive web programs to meet their specific needs.