American Life T.V. sought to implement a grassroots campaign for showing cable providers the popularity of American Life T.V.’s programming and to provide insight into viewer’s interest.  Wyndstorm created a web-based promotions platform that used viral, refer-a-friend techniques to establish and expand volunteers for this campaign.  The web-based campaign provided volunteers information about ALTV, and its programs, as well as capturing demographic insight about the volunteer.  The volunteer callers were provided automated scripts and call targets, so that targeted calls were accurately placed and so that marketing messages were correctly mapped to each target cable provider.  Call results were entered by each of the volunteers so that the call history could be analyzed for marketing assessment.